Credentials

I am currently or have recently consulted to: Investa Property Group, Dynamic Space Group, Virgin Australia, DEXUS, Charter Hall, Sanitarium, Caltex, Ford, WorleyParsons, Orica and Engineers Australia. If you’d like more information about the wide range of support I’ve provided to these major brands, let’s talk.

Other examples of my work include:

MERGER COMMUNICATIONS

COMPANY
DLA Phillips Fox Australia/DLA Piper

SITUATION
After several years in a successful alliance arrangement, the firms voted in favour of full financial integration, requiring a re-brand for DLA Phillips Fox Australia to DLA Piper.

TASKS AND ACTIVITIES
I designed and executed/project managed a comprehensive Australian communications strategy for the merger, which included:

  • Internal communications strategy and key messages;
  • Update/migration of DLA Phillips Fox Australia intranet content;
  • Re-brand of all online and print internal collateral, merchandise and office signage;
  • Launch events and gifts for employees; and
  • Briefings sessions for partners.

RESULTS AND BENEFITS
Staff engagement levels remained high and increased throughout the transition – especially with regards to new career development and client acquisition opportunities.

COMMUNICATING HALF & FULL YEAR RESULTS

COMPANY
Lend Lease

SITUATION
The company wanted to increase employee engagement with its share price – especially for employees based outside Australia (c.80% or 8,000 employees) and those based on project sites (c. 65% or 6,500 globally).  The objective was to communicate results, commentary and outlook information, in a way that was engaging and resonant.

TASKS AND ACTIVITIES
I simplified the content, ensuring geographic context, and evolved the portfolio of internal channels to include:

  • Live webcasting to all 26 EMEA offices;
  • Mass, interactive teleconferences to reach all EMEA offices and sites;
  • Marquee employee events;
  • Video content deployed direct to desktops; and
  • Annual report extracts in the company magazine.

RESULTS AND BENEFITS
Interactive communications were particularly well received by employees – especially those on project sites unable to attend events in the major cities.  Surveys proved a high and increasing level of engagement with company strategy and performance, undiminished during economic downturns.

GLOBAL SENIOR MANAGEMENT CONFERENCES

COMPANY
Lend Lease

SITUATION
I was asked to help define and produce two international senior management conferences, focused on discussing and agreeing strategy for the coming year.

TASKS AND ACTIVITIES
This included:

  • Liaising with the Executive Office (Chief Executive, Chief Operations and Chief Financial Officers) and Global Head of HR to create the conference agenda;
  • Advising speakers on content ideas; providing coaching on presentation skills;
  • Introducing a ‘trade show’ style of content presentation to increase engagement; and
  • Producing and publishing presentation content and post conference summaries and reports, via a secure microsite.

RESULTS AND BENEFITS
Strategies had clear sponsorship from senior leadership, which created greater engagement from line managers and staff, leading to better operational performances.

INCREASING CARE FOR THE CLIENT

COMPANY
Freehills

SITUATION
The firm was renowned for its superior technical expertise but wanted to also further enhance performance on various client service metrics.

TASKS AND ACTIVITIES
I supported its Care for the Client brand behaviours initiative by creating a visual and verbal language, and designing and executing a comprehensive internal communications strategy.  This included:

  • Key messages;
  • Publicity materials, posters and leaflets to assist launch; and
  • A detailed communications calendar including intranet content, presentations and video blogs.

RESULTS AND BENEFITS
Within two years, the firm was out-competing competitor averages on all 15 client service criteria measured by Beaton Research + Consulting. This led to further industry recognition, awards and increased client loyalty and advocacy.

RUNNING A SUCCESSFUL EMPLOYEE ENGAGEMENT SURVEY

COMPANY
DLA Piper

SITUATION
The firm wanted to embark on its first Asia Pacific-wide engagement survey.

TASKS AND ACTIVITIES
I developed a brand and engagement strategy for the survey, aimed at meeting the Australia and Asia CEOs’ objective of securing a minimum 85% participation rate.  This included:

  • Creating a survey brand name, logo and key messages;
  • Project briefing materials for practice/department heads to use in team meetings, including scripts, presentation materials and FAQs;
  • Inter-office and inter-practice competitions to encourage participation; and
  • Email, intranet and video blog campaigns.

RESULTS AND BENEFITS
The firm achieved an 86% participation rate across Asia Pacific, creating an invaluable benchmark against which to appraise future activities and competitors.

CREATING AN INCIDENT & INJURY FREE CULTURE

COMPANY
Lend Lease

SITUATION
During my many years and roles at Lend Lease, I supported its bold mission to ensure all of its operations were Incident & Injury Free (IIF) in various ways.

TASKS AND ACTIVITIES
This included:

  • Producing regular updates such as case studies, success stories, innovations and new minimum regulations for communication via the company intranet, email, magazine, Lend Lease TV and employee briefings;
  • Assisting with the design and operation of several global IIF Awards events, recognising and rewarding best practices; and
  • Producing sensitive, constructive communication of fatalities – and organising commemoration events.

RESULTS AND BENEFITS
Surveys indicated that globally employee commitment moved from interested to embedded within c. 6 years – and as a result, the numbers of fatalities and serious injuries significantly reduced.

Compliments
She has a results orientated work ethic and she is a true professional.

A very intelligent and talented business professional who was a pleasure to work with at all times.

…an insightful and strategic thinker who always added great value in our discussions on how to communicate. 
Bonnie is not only effective she is also fun to work with.

Bonnie’s key focus is on generating value. She constantly thinks about impact to the bottom line, client experience and staff and partner engagement.

She is very bright and a dedicated hard worker that drives projects to successful outcomes.